Peloton Interactive is branching out from its home in Sydney and opening stand-alone showrooms in David Jones stores.
The launch of the Peloton bikes in Australia took place in July, and the company has opened two stores in Sydney. The stores will allow customers to test the bikes and try out the company’s various online features.
The first Peloton shop-in-store will open in David Jones’ Elizabeth Street store on Monday. The company has also planned installations in other retailers.
David Jones has partnered with fitness brand Under Armour. The partnership will see the retailer launch Under Armour-branded products in its stores.
Peloton is a digital fitness platform that enables users to connect their bikes to their streaming classes. Its main products include stationary bikes and treadmills.
Peloton’s retail strategy is helping it grow at a 120 per cent clip in just four years.
Like Amazon, the physical presence of a brand can help build awareness and increase traffic to its website. This is what Peloton did with its new store concept.
Peloton has a total of 115 retail stores in the US, Canada, UK, Germany, and Spain. These stores offer a variety of products and services, including Peloton’s signature products and services.
It was previously planned that the Peloton Centre would open in July 2019.
Despite the closure of the retail stores, demand for the company’s products has remained strong.
Australians are very focused on their well-being and are prepared to spend a bit of money on high-quality products.
The company, which is based in the US, had only a few staff members in Australia during the pandemic. Most of them were hired virtually.