Online Shopping Experience needs to meet higher expectations

Online shopping has absolutely exploded over the last year with consumers mostly forced to shop online due to lockdowns and restrictions across the country. Online shopping numbers reached the highest ever and has continued to grow.

With this increase in online shopping comes the increase in demands for a better online experience for consumers. These demands include a great performing website with fast load times, easy navigation and simple checkout.

Not only do consumers want an excellent technical experience, they also want a great service include free shipping and free returns for products purchased online. Most retailers offer free shipping with certain spend levels so those that do not are likely to go down the list of preference.

Adairs has boomed during the last year especially with their website which is easy to use and wonderful to look at. For great savings at Adairs, use an Adairs Discount code when you shop online.

Research has shown that stores that do not offer these perks put off online shoppers and many deemed it as a good enough reason not to shop there.

Also key in the shopping experience is a reasonable delivery time frame. Many consumers expect their products to be delivered within three days with any longer delivery times being highly unattractive.

It was also found that stores that do not have an online store would fall behind in the future especially with research showing that nearly 10 percent of consumers would not shop with a store without an online experience.

Telstra focuses on Gaming

Telstra is looking to become Australia’s best internet provider for those that are looking for top gaming performance. Gaming has become a huge industry worldwide with competitive e-sports becoming more lucrative every year and becoming a very serious sport.

One of the most important aspects of online gaming, especially in First Person Shooters (FPS) like Call of Duty, Fornite, Apex legends, is your ‘Ping’. Ping or latency, is the time it takes for a data packet to be sent from your computer to the server and back via the internet. If you have a slow ping, then your competitors with a better ping will have an advantage over you as their actions will register first on the server if you triggered it at the same time. A ping of less than 20ms is considered the gold standard for gaming whereas anything over 150ms is considered a high ping.

Australia’s uptake of gaming in Australia is one of the highest in the world with a report by Interactive Games and Entertainment Association showing that 91 percent of Australian homes have a gaming device and gaming retail is valued at $7 billion in sales every year.

Telstra has dedicated a entire team to ensuring top notch gaming performance with it’s network infrastructure as well as introducing software, such as Telstra Game Optimiser, which ensures the best network control for gaming. Telstra Game Optimiser is an add on product for Telstra NBN customers and comes at a cost of $10 a month. To use the product you need to have the Telstra Smart Modem Gen 2.

Some of the key aspects of the product is that it allows you to dull lag spikes by prioritising gaming traffic over other internet traffic running through your internet connection. It also allows you to prioritise bandwidth to specified devices on your network.

To take advantage of this product, make sure you sign up to a Telstra NBN plan and use a Telstra Promo code to get a great deal on your service.