Online Shopping Experience needs to meet higher expectations
Online shopping has absolutely exploded over the last year with consumers mostly forced to shop online due to lockdowns and restrictions across the country. Online shopping numbers reached the highest ever and has continued to grow.
With this increase in online shopping comes the increase in demands for a better online experience for consumers. These demands include a great performing website with fast load times, easy navigation and simple checkout.
Not only do consumers want an excellent technical experience, they also want a great service include free shipping and free returns for products purchased online. Most retailers offer free shipping with certain spend levels so those that do not are likely to go down the list of preference.
Research has shown that stores that do not offer these perks put off online shoppers and many deemed it as a good enough reason not to shop there.
Also key in the shopping experience is a reasonable delivery time frame. Many consumers expect their products to be delivered within three days with any longer delivery times being highly unattractive.
It was also found that stores that do not have an online store would fall behind in the future especially with research showing that nearly 10 percent of consumers would not shop with a store without an online experience.