Telstra focuses on Gaming
Telstra is looking to become Australia’s best internet provider for those that are looking for top gaming performance. Gaming has become a huge industry worldwide with competitive e-sports becoming more lucrative every year and becoming a very serious sport.
One of the most important aspects of online gaming, especially in First Person Shooters (FPS) like Call of Duty, Fornite, Apex legends, is your ‘Ping’. Ping or latency, is the time it takes for a data packet to be sent from your computer to the server and back via the internet. If you have a slow ping, then your competitors with a better ping will have an advantage over you as their actions will register first on the server if you triggered it at the same time. A ping of less than 20ms is considered the gold standard for gaming whereas anything over 150ms is considered a high ping.
Australia’s uptake of gaming in Australia is one of the highest in the world with a report by Interactive Games and Entertainment Association showing that 91 percent of Australian homes have a gaming device and gaming retail is valued at $7 billion in sales every year.
Telstra has dedicated a entire team to ensuring top notch gaming performance with it’s network infrastructure as well as introducing software, such as Telstra Game Optimiser, which ensures the best network control for gaming. Telstra Game Optimiser is an add on product for Telstra NBN customers and comes at a cost of $10 a month. To use the product you need to have the Telstra Smart Modem Gen 2.
Some of the key aspects of the product is that it allows you to dull lag spikes by prioritising gaming traffic over other internet traffic running through your internet connection. It also allows you to prioritise bandwidth to specified devices on your network.